Is not difficult to see, "fast" is embodied insight into market dynamics, is also an important manifestation of the Enterprise Mobility. A shares listed on the Main Board of enterprises as the solar panel thermal industry first, the sun rain in the competition in the industry is worthy of the "big fish", but only in conjunction with the "fast" to victory in the ever-changing market.
Accompanied the era of home appliances to the countryside, solar thermal industry's three major markets, the retail market has stabilized, the international market slowdown, the rapid growth of the engineering market, the fastest growing engineering market in the three markets huge potential for sales growth will play an increasingly important role.
For the future development of the market, where "three up" strategy.
Channels up, the city is the main battlefield of the future solar development; business up, the business expanded to the engineering market; Third, the market up, that is, high-end custom market growing.
The use of solar thermal engineering company specializing in the engineering market development, is key to the ability to win in the new market structure. Therefore, the engineering company must do a "fast fish" respond quickly to market trends, fast attack.
Clear market trends, the next step is to pinpoint the focal point.
The main task of the engineering company boils down to three aspects: orders contributed, order capture and order management. The whole company should focus on these three aspects of work, corresponding to the person in charge of their duties have clear ideas and goals, so that employees can know how to do it, and work to expand and implement structured. Haier Zhang Ruimin once said, "is not difficult to do because there are things we lost the will to fight, but because we have lost the will to fight, those things become difficult to achieve."
The competition between enterprises, in the final analysis, is a competition between people. Han emperor Liu Bang had asked the ministers: "I get why the world?" The ministers answer all to no avail. Liu Bang then said: "The reason I have today, thanks to the three people - strategizing among the decisive away, I might as Zhang Liang; guarding the country, to appease the people, and continue to supply rations, I as Xiao; rate of millions of the public win, will take the attack, I better Han Xin. three are outstanding personality, I can be used as I so to take the world. "Liu said the three men is a legacy vertical name" early Han three heroes. "
Battle of the engineering market development, we have to be good at subtly draw the the early Han three heroes "strategy mode.
Orders led to the responsible person to play the role of Zhang Liang. Orders contributed to the department's main responsibilities is the planning of strategy and tactics, the responsible person must clarify management ideas, from the development of the global development of the blueprint for the development of the engineering market, do strategizing. Relative to the retail business, the solar project process is more complex, involving many different aspects, which link the problem will affect the achievement of sales targets. Management strategy, the first responsible person to play a supervisory command, check functions, know how to give the team a plan "," standards "," set targets, and repeatedly checking to ensure that each project can not fold not withhold the sale of part of follow-up in place. Talent strategy, strict market staff recruitment, training and long-term planning, to create the excellent overall quality of personnel, so that each member of the team to do the will of Commerce, understand technology, the good occasion to bring order well versed strategies and skills, and good execution is to weave the "human network". Communication strategy to do the engineering company publicity forces to build on, that Skynet woven. Engineering products and engineering case spread. This, orders contributed to the sector to build a nationwide brand extension system, covering video, solar cell publicity, then surgery, handbooks in engineering, installation design tutorials, project monthly, a set of promotion supporting materials, in order to better support the market branding.
Orders to obtain, the corresponding responsible play a hanshin role. Obtain orders for the engineering company's core task order to obtain the foundation for a certain number of channels of high-quality engineering, only widely laying a stable channel engineering network, in order to ensure the future source of engineering orders, is what we call the braided ground network . " Ground network building has played a key role in us to open up the retail market. Precious experience, to be flexible and to have access to the launching of the engineering market. With a stable source of orders, then in relation to the need for the characteristics of different types of projects and construction applications, with a set of products to meet different project needs, solve application information model "standardized" system to ensure that every order efficient, high-quality to the letter. Implementation phase in the market, engineering marketers spokesmen of their respective markets, directly determine the customer's impression of the brand. Customer brand impression and impact their purchasing behavior.
Personnel management aspects of the market, the first is to manage the explicit. Divided into specific target management and Nissin management, project personnel each trip should have clear objectives and stroke. Second is the incentive to maximize the evaluation system has a specification of each quarter, the year, the sun Nissin drying performance drying salary, mobilize the energy and enthusiasm of the staff of the market.
Third, order management, the corresponding responsible for plays Xiao role. By weaving people network Skynet, ground network to achieve orders contributed and order acquisition, do a good job, "the net". "The net" means the one hand, order management, order management department rapid response performance after-sales service, to get the orders on the market into results; the other hand, we must ensure that marketers need to worry, and properly handle the logistics security work. Order management, and implementation of information system construction, integrated marketing, R & D, production, purchasing, logistics and financial system resources, established in line with the the engineering market operation systems and processes supporting security system, to achieve modernization and information technology logistics management . In solar engineering contest increasingly fierce battlefield environment,solar charge controller in order to pre-emptive, the fast winning strategy, expeditions, logistics, lack of one can not.
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