2012年9月27日星期四
In 1989, Liu Baojun stepped into the door of the Lucky finishing packaging workshop an ordinary worker
At this point, more than 100 of its workers in the workshop, then the camera still fashionable era, by virtue of their color film, gusto. Two years later,power inverter the shop workers to more than 400 people, the to become Lucky largest shop. He also went to the position of team leader, led more than 10 people, busy in the first-line color film production.
Lucky to achieve the civilian rapid adjustment of the photographic material, from film to form their own brand, Lucky has become the pride of a generation.
"Hard-won trademarks"
Fact, including Lucky the full taste of China Trademark behind filled with elements of comedy.
In 1984, Lucky plans to enable "happiness" brand, but the registration of the Trade and Industry Bureau, was Lucky dealer registered. "Happiness" English "lucky" has also been registered in some foreign countries, Lucky plans to buy up the trademark of "happiness", but the price of up to 200 million -300 million, Lucky some hesitation.
While the impasse in negotiations, the Trade and Industry Bureau trademarks experts recommend "lucky" transliteration "Lucky", this way, to solve the dilemma of trademarks, but also the trademark more catchy, easy to be accepted by the people. "Lucky" to be born.
For Liu Baojun, it is not just a period of history, solar panel more Lucky generation or generations of youth.
"Produce more than 200 million rolls a month (a), more than 300 million rolls of (a), more than 400 million rolls of (a), up to the time reached 600 million rolls (a)." September 12, he was still a long paragraph identity stood on the proof of the workshop, the face can not hide excitement: a year in the last quarter, "make a big fourth quarter," the fiery slogans people particularly pushy. Enterprise spend as much as 500 million investment "Outlaws of the Marsh" do publicity vigor, so that other companies can hold a candle.
Lucky, am excited not only Liu; proud of this, not just Lucky people also.
Four classes of personnel shifts, 24-hour operation, the implementation of human wave tactics "in 1997, Zhu Haihe enter Lucky allocated organs, but in tight supply, office colleagues always appear together in finishing packaging workshop, fighting side by side with Liu Baojun.
The Lucky Film listed on the Shanghai Stock Exchange in February 1998, to become China's only listed company of a photosensitive material industry. This time, Lucky has been abroad, Kodak, Fuji and said the Big Three, their logo all over the country, the overpack yellow, green and red, respectively, become their symbol, when Kodak and Fuji roll priced at around $ 20 Lucky price to keep a roll of 12 yuan or so, so Kodak, Fuji in the Chinese market was forced to take a low-cost strategy, red, yellow, green "battle potential with the fire,grid tie inverter the interpretation of the more tragic Business Edition "Romance of the Three Kingdoms." The, Lucky undoubtedly become the pride of the Chinese people of that era.
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