Propped up a business, the an the Corporate Achievement era business cards.

In the early 21st century, Lucky reached a heyday. Today, As Lucky publicity director of the Center, the Communist Youth League secretary Zhu Haihe memories, Lucky put into automatic packaging production line to produce color film 300,000 a day in 2001,grid tie inverter together with other two production lines of more than 50 million. Color film a products accounted for 22.6% of the Lucky Group's main income, production accounts for about 30% of the national market. "Zhu sigh Lucky difficult latecomer.

"Whole industry misjudgment"

That is the farm decide the fate of the controversy, but had made an error in judgment. Wrong not just Lucky, there are more powerful Kodak and Fuji.

In September 2000, the international image photosensitive technical meeting held in Canada. A focus of debate at the meeting is the impact of digital technology on traditional photographic materials technology, its trends, the process to make judgments, that color film can go very far? Kodak, Fuji, Lucky together again, the then Wang Yingru as Lucky technical director, attended the meeting.

"Forecast, there are 10 to 15 years time." 12 years later, the same one in September, now Renle Kai, vice president Wang Yingru recalled that controversy admits, have made "global misjudgment. In her view, along with the rise of digital technology, color film inevitably impact, but I did not expect so soon. Such as razors,solar panel  traditional manual razor, with the rise of the electric shaver, both the market and a manual razor price is much better than the electric razor. Color film should be no different.

Zhu Haihe seems, then color film gross profit of 50%, to provide financial support for the fight against digital technology, but also to provide adequate time for business transformation.

Embodied in the body of Liu Baojun, but how much some people do not have the heart. Around 2002, his workshop, color film's production began to decline, do not want to see the scene, truly, The sound of the constant reports of "color films lose money, let him sleepless nights. Obviously miserable, and still believe, that's just a hurdle. Think of these now, his face unconsciously passing burst of desolation, "after all, is emotional."

In 2002, his colleagues about minus 200 are gradually divert back to digital, photographic paper, solar film workshop,power inverter  playing ten years of dealings with the old production line also disappeared. Has not yet recovered, and the second shunt followed, the staff becomes 100.