Recently, 'Ya tour Yuandang, project cum first ship solar cruise the inaugural ceremony in Lake Yuandang officially started. Said, This means that Xiamen has long been "only static fixed, only the fire is not hot, only during the day and no night" travel pattern will be broken. Ya Tour "Yuandang future, residents and tourists will provide cultural entertainment, visit places of leisure, gold foil card of Xiamen, following the Gulangyu after another.
Build Xiamen nighttime tourism projects
Go consumer good? For Xiamen, a lot of people, is a tangle of problems. Most of the time, their choice has been compressed to the roadside billboards written as: shopping, leisure, entertainment, dining.
Today, "Yuandang Ya Tour" is trying to break out of this situation. Reporter learned that, "Ya tour Yuandang, items used boats, is a weight of about 13 tons, 15 meters long and 6 meters wide, cruise compartment clear height of about 1.9 meters, of an energy-saving, green, environmental protection solar boat tours, all cruise power from solar panel. Cruise in the process of moving, the engine and did not issue a "rumbling" sound operation, If you encounter consecutive rainy days, cruise can also be charged by the charger.
According to staff at the ticket office, elegant tour, Yuandang, operators time to 9:00 in the evening 10 at half past each hour trip can carry up to 40 passengers per trip cruise. In fact, currently seen Yuandang Ya tour "just a small part of the contents of the relevant departments of the layout of the tourism industry of the night, its goal is to to build Xiamen travel to another business cards as soon as possible in the Night-time economy.
Night-time projects lack of embarrassment
Currently, as a popular tourist destination city of Xiamen, daytime travel market is very lively, popular attractions are often overcrowded, but nighttime travel is almost empty, many famous attractions are only open during the day, night tour of potential has not been developed. The data show that Xiamen reception of tourists each year, about 1200 people a day trip, no overnight in Xiamen. This number accounts for nearly half of the total number of reception of Xiamen years.
"Now, Xiamen tourism the biggest problem is that there is no nightlife." Said Lin Zhimin, general manager of Xiamen Comfort Travel, Xiamen urgent tourism project at night, the number of overnight tourists in Xiamen, often found at night with nowhere to go, had to go to the foot bath.
The data show that Xiamen Night-time customer base, the team tourists accounted for more than 60%, accounting for 30% of the FIT the Xiamen residents accounted for only 10%. Industry insiders believe that this customer structure, has a strong dependence too dependent on the team tourists, especially foreign tourists. To open up the situation, we must think of ways to attract domestic tourists and Xiamen residents,power inverter which need to improve the Night-time items, so that people are willing to stay.
Build Xiamen nighttime tourism projects
Go consumer good? For Xiamen, a lot of people, is a tangle of problems. Most of the time, their choice has been compressed to the roadside billboards written as: shopping, leisure, entertainment, dining.
Today, "Yuandang Ya Tour" is trying to break out of this situation. Reporter learned that, "Ya tour Yuandang, items used boats, is a weight of about 13 tons, 15 meters long and 6 meters wide, cruise compartment clear height of about 1.9 meters, of an energy-saving, green, environmental protection solar boat tours, all cruise power from solar panel. Cruise in the process of moving, the engine and did not issue a "rumbling" sound operation, If you encounter consecutive rainy days, cruise can also be charged by the charger.
According to staff at the ticket office, elegant tour, Yuandang, operators time to 9:00 in the evening 10 at half past each hour trip can carry up to 40 passengers per trip cruise. In fact, currently seen Yuandang Ya tour "just a small part of the contents of the relevant departments of the layout of the tourism industry of the night, its goal is to to build Xiamen travel to another business cards as soon as possible in the Night-time economy.
Night-time projects lack of embarrassment
Currently, as a popular tourist destination city of Xiamen, daytime travel market is very lively, popular attractions are often overcrowded, but nighttime travel is almost empty, many famous attractions are only open during the day, night tour of potential has not been developed. The data show that Xiamen reception of tourists each year, about 1200 people a day trip, no overnight in Xiamen. This number accounts for nearly half of the total number of reception of Xiamen years.
"Now, Xiamen tourism the biggest problem is that there is no nightlife." Said Lin Zhimin, general manager of Xiamen Comfort Travel, Xiamen urgent tourism project at night, the number of overnight tourists in Xiamen, often found at night with nowhere to go, had to go to the foot bath.
The data show that Xiamen Night-time customer base, the team tourists accounted for more than 60%, accounting for 30% of the FIT the Xiamen residents accounted for only 10%. Industry insiders believe that this customer structure, has a strong dependence too dependent on the team tourists, especially foreign tourists. To open up the situation, we must think of ways to attract domestic tourists and Xiamen residents,power inverter which need to improve the Night-time items, so that people are willing to stay.
Build the Night-time project we need to do a lot of homework
Since this year, the domestic Night-time economy "as the night suddenly spring to. In Beijing, Wangfujing traffic the highest peak in the night, more than 100 people; dining in Chongqing, more than two-thirds of turnover at night; services industry in Guangzhou, 55% comes from "moonlight economy . "
The statistics show that, night tours scale smaller than during the day, but travel at night than during the day, consumer willingness and consumer impulse more strongly. Night tourism income can often account for one-third of the total tourism income, or more, and profit margins than the day higher.
Xiamen Tourism Bureau statistics show that, if the domestic tourists to stay in Xiamen, multi-day, single food, housing, you have to spend 400 yuan to 700 yuan, and foreign tourists will have to spend nearly $ 200 more than. Calculated in accordance with the 25 million passengers a year, tourists in Xiamen, Night-time in the number of over one million entirely possible. In accordance with the relevant calculations, at least bring a revenue of over 700 million yuan.
Experts pointed out, the Night-time project is not just a mere tourist product, it hit causing the flagship of Xiamen, must be comprehensive consideration, which involves urban construction, planning, management, and other aspects, such as cruise management, night lights layout terminal facilities management, Lujiang cross-strait landscape transformation, and so on. In their view, the the Lujiang Night "Xiamen has already carried out the most potential the Xiamen Tourism is expected to become the most powerful growth point.
Been, Xiamen Night-time lack of overall planning of resources, it is scattered and random. "From the air, the Xiamen city night quite charming, but by boat from the sea to see a little black Xiamen, night single, fragmented and silence." Insiders said Lujiang Night ", in fact, is the sea upstream than the sea Jiang wide, and if there is not enough night lights, becomes dark. According to reports, Shanghai, Guangzhou has opened a special night tour pier, pier itself is a propaganda signs, Xiamen wharf, located next to the ferry terminal only an embarkation point, the lack of support, but also affect the Night-time market.
Economics, Xiamen University, vice president of HJ, The Night Tour economic development, not only is the hardware upgrade and project development, urban development and local night culture is combined, grid tie inverter so as to play the great potential of the Night-time economy. For example, he said, the four famous gardens of Suzhou, one of the Nets Garden, opened since 1990 "Night Garden", Kunqu opera, Pingtan, genre, zither, flute, guqin performances alternately in different halls in the Park tourists in the venue and easy to King in order to feel and daytime distinct style of Suzhou. Also launched Night-time items, the Slender West Lake, on the basis of the traditional water upstream into the the Yangzhou Qing song, puppetry, Zheng Xiao traditional Yangzhou cultural elements.
In the interview, the industry generally, The Night Tour economic block tempting cake, but it reminder hot, bigger government, companies are still a lot of homework to do. Night-time economy has been short Xiamen tourism board, and now want to develop a good plan, the development of a good carrier, can strengthen the guidance for public consumption at night, to give policy support to enterprises that nighttime premises, and to carry out a number of festivals to prosperity " Night-time economy. "
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